Marketing
SEO and Organic Traffic Solutions
Search engine optimization (SEO) and other organic methods to drive traffic and customers to your website is an effective method to drive results. We review your site and content and build strategic plans to positively impact your SERP (Search Engine Result Page) on the major search engines as well as the vertical ones in your business.
This involves lots of optimization techniques, keyword research, copy writing, and programmatic methods to expose your dynamic data into search engine friendly content. Here are some of the techniques we can help you define.
- Keyword Research
- Create automated Sitemaps and XML Feeds
- Placement in Directories and Vertical Listings
- Integrating Web Analytics to Evaluate Results
- Analyzing SERP performance
- Building "Friendly URLs" from a programmatic approach
- Create Content/Copy that is "Linkable"
- Building RSS/ATOM feeds.
Viral, Video, Social Networking Campaigns
Viral and Social marketing campaigns are extermely high profile techniques to tap into the recent social web frenzy. Careful attention needs to be afforded to do it correctly without compromising your brand or reputation and to make your message credible. We can outline the proper steps and processes to do social marketing and get you noticed by the hard-to-reach demographics. Here are what we mean by social and viral marketing:
- Complement the Brand, but not Compromise It. We work with marketing, brand managers, and PR to ensure your brand is treated delicately and not misused.
- Make it easy to get noticed, build "mashup widgets" for your brand fanbase
- Tap into viral or "buzz" marketing by positioning your product in a way that makes people say "you gotta see this." There are 6 rules that creates buzz/viral marketing, let us help you identify which ones make sense.
- Logistically how to manage, moderate, and build a social/viral marketing platform.
- Track results from viral/social marketing.
- Build your internet/online loyalty through video, podcasts, social updates, etc.
Affiliate Marketing
Affiliate marketing is the means to allow other online publishers share in the revenue they help generate on your ecommerce/retail point of sale. As an advertiser (one who uses affiliates), you can enjoy broader reach and increase revenues from market segments difficult for you to obtain. Affiliates need to be managed, guided, and encouraged to promote your product or service. This is what we can do:
- Help you identify the Affiliate networks that fits your needs
- Build branding and terms of use policies for affiliates
- Help managed, approve, and communicate to your affiliates
- Implement tracking systems, tracking tools, and conversion analysis tools
- Perform data analysis to maximize incentives but still deliver ROI
- Ensure affiliate channel does not conflict with other marketing channels
- Recruit and identify potential Affiliates.